The FORMO team just got back from a pretty intresting shoot in Atlanta. We are in the process of putting together a spec video pitch for a luxury fashion brand. The concept involves a motion control shoot that will enable a user to interact with full motion video. For the spec shoot we used a neat alternative called the Skater Mini. We will post the finished piece in the coming weeks once it is complete. Wish us luck!

Below is a video showing how riveting the shoot was all day. 90+ degrees on a rooftop watching a little camera go back and forth all day. Shooting is soooooo glamorous

The FORMO team just returned from a video shoot for our client Snake River Sporting Club in Jackson Hole Wyoming. We worked hard but had a great time. Below is a slide show of some of our favorite stills. You can also check out some of the videos we shot over the next few week over at SnakeRiverLiving.com

As we develop digital strategies for our clients, we find ourselves more and more thinking about the relationships between a series of interconnected online experiences versus the traditional hub and spoke idea of one central corporate dot com. A brand exists online today in an almost limitless and uncontrollable number of places. From twitter “twits” to specialized social networks to mobile to your grandmother’s blog, brand’s must enable and foster the portability of their content while still trying to maintain some common threads.

The above diagram represents our current view on how we develop our client’s prescenes online. A “cobweb” of interconnected experiences that play a part in an overall brand expereince. Each piece has its own roll to play and enables a brand to engage a user at the appropriate crossroads in their life. The most exciting part of this concept is the flexibility that it gives the creative. By engaging people in numerous different environments we are able to contextually focus our messages and visuals resulting in a more authentic and engaging communication.