Time well spent - I was just doing my regular review of website analytics on the DPS Sporting Club Development Sites. I noticed that Google Analytics has added a new Overview Page that allows me to see the key metrics at a glance. I can also quickly adjust the timeframe from a daily view to week, month or year.

So in exploring I selected a year over year comparison. Basically this provides a year over year comparison of the key metrics for each site. All of which are critical datapoints for FORMO because of our user-centered design philosophy. We not only monitor these points and trends but we put them to use in a proprietary fashion that allows us to continue to evolve the online environments for our clients and as a direct correlated measure (quantitative) of the effectiveness of our marketing strategies….so you might ask, how did we do?

Not too bad actually, in spite of a turbulent economy we managed to drive an increase in visits at each of the Sporting Clubs of between 330 and 500%…:)