Family, Hospitality, Classic… a few of the themes around the office lately. We’ve been working on the brand for an upcoming, local restaurant and we presented a few of our favorites to the owners today.

A throw back to the good ‘ole days of design school. I orchestrated a 2 hour charette for our production gurus along with F O R M O’s new Intern Intern (Angela) on Monday. Within that compressed time frame they were to concept new ideas for the DPS luxury  bags. The bags are a billboard for the brand and are utilized predominately in PR events to holster DPS property specific media such as books and brochures along with take-aways and gifts.

Afterwards, they posted their ideas onto the conference room wall and presented them to the entire team. I was very impressed and quite happy with the results. They questioned sizes, materials and colors and arrived at a range of ideas from complex and colorful to simple and elegant.  It warms my heart to know that a good charette still works wonderfully-Nice work!

As we develop digital strategies for our clients, we find ourselves more and more thinking about the relationships between a series of interconnected online experiences versus the traditional hub and spoke idea of one central corporate dot com. A brand exists online today in an almost limitless and uncontrollable number of places. From twitter “twits” to specialized social networks to mobile to your grandmother’s blog, brand’s must enable and foster the portability of their content while still trying to maintain some common threads.

The above diagram represents our current view on how we develop our client’s prescenes online. A “cobweb” of interconnected experiences that play a part in an overall brand expereince. Each piece has its own roll to play and enables a brand to engage a user at the appropriate crossroads in their life. The most exciting part of this concept is the flexibility that it gives the creative. By engaging people in numerous different environments we are able to contextually focus our messages and visuals resulting in a more authentic and engaging communication.