As we develop digital strategies for our clients, we find ourselves more and more thinking about the relationships between a series of interconnected online experiences versus the traditional hub and spoke idea of one central corporate dot com. A brand exists online today in an almost limitless and uncontrollable number of places. From twitter “twits” to specialized social networks to mobile to your grandmother’s blog, brand’s must enable and foster the portability of their content while still trying to maintain some common threads.

The above diagram represents our current view on how we develop our client’s prescenes online. A “cobweb” of interconnected experiences that play a part in an overall brand expereince. Each piece has its own roll to play and enables a brand to engage a user at the appropriate crossroads in their life. The most exciting part of this concept is the flexibility that it gives the creative. By engaging people in numerous different environments we are able to contextually focus our messages and visuals resulting in a more authentic and engaging communication.