Recently we completed a campaign to celebrate the launch of our client’s private 5700 ft jet strip (the longest in the Caribbean). The campaign began with the creation of an emblem for the airport itself. The emblem was inspired by the original wings worn by Frontier airlines’ pilots from the 1950’s and 60’s. The end result was a sleek and elegant mark that pays homage to those maverick pilots and reflects the contemporary aeronautics of today. In addition to their many other uses, the wings were cast in metal in order to create an original and authentic pilot’s wing pin for the prominent members of the Turks & Caicos Sporting Club.

For the invitation to the launch event, the wings were embossed and foil stamped in silver metallic ink on the cover. As you flip open the piece, you begin to see the markings of the Ambergris Cay Jet Strip on the interior. The invitation unfolds vertically downward revealing more of the jet strip panel by panel along with the copy describing the celebration of the jest strip opening. Once the invitation is completely open, the reader is able to view the scaled Ambergris Cay Jet Strip (MBAC) in its entirety. The length and dimension of the invitation were designed to highlight the magnitude and scale of this incredibly eco-engineered private jet strip.

The invitation was a complex print piece that needed to express quality, refinement, and luxury. The product exemplified this. Its paper stock was a thick, five star metallic sheet which was foil stamped on both sides. The interior carries a white foil stamp that mimics the jet strip’s markings while the copy is foil stamped in a metallic silver. The black of the airstrip was carried out with an aqueous coated oxidized ink. Inspired by aeronautical engineering, the packaging was composed of an elegant and chic, charcoal translucent envelope.

Other elements from this campaign included rich media and video ads exclusively placed at wsj.com/realestate and an email campaign. We will be sending a video crew down to document the big opening show so we will be sure to share.

Amazing work by an amazing team!